Creating content is time-consuming. Between running your business and serving customers, who has time to write fresh social media posts every day, publish weekly blog posts, AND send email newsletters?

Here’s a secret that’ll change your content game: you don’t need to create new content all the time. You need to get more mileage out of the content you do create.

One solid blog post can fuel your marketing for an entire month. Let me show you how.

The Content Repurposing Framework

Start with one comprehensive blog post—something substantial that provides real value. Then extract and adapt pieces of it for different platforms.

Let’s walk through an example.

Start With a Strong Blog Post

Say you write a blog post called “10 Things to Know Before Hiring a Roofer in Knoxville.”

This is your pillar content. It should be:

Comprehensive (1,000+ words)
Genuinely helpful
Based on questions your customers actually ask

Now let’s turn it into a month of content.

Day 1 - Facebook/LinkedIn post:

“Thinking about getting a new roof? Here’s the #1 question most homeowners forget to ask contractors (and why it could cost you thousands)…” [Link to blog post]

Day 3 - Instagram/Facebook post:

“Did you know? A reputable roofer should always provide a written estimate that includes materials, labor, AND cleanup. If they don’t? That’s a red flag. 🚩”

“More tips in our latest guide [link in bio]”

Day 5 - Quick tip post:

“Pro tip: Get at least 3 quotes before hiring a roofer. And make sure they’re all quoting the same scope of work—otherwise you’re comparing apples to oranges.”

Day 7 - Question post:

“What’s the biggest concern you have about hiring a contractor? Drop it in the comments—we might address it in our next post.”

Week 2: Deep Dives on Individual Points

Take 2-3 points from your blog post and expand them into standalone posts.

Point #1 becomes its own post:

“Why the Cheapest Roofing Quote Isn’t Always the Best Deal”

[Expand on the “don’t just pick the lowest bid” section of your blog post]

Point #2 becomes a story:

“True story: A homeowner in [area] got three quotes for a new roof. One was $3,000 cheaper than the others. They went with it. Six months later…”

[Share a cautionary tale related to your blog content]

Week 3: Different Formats

Video content:

Record yourself sharing 3 tips from the post (60-90 seconds)
Great for Instagram Reels, TikTok, or Facebook (see our Instagram tips)

Infographic:

Create a simple graphic: “5 Questions to Ask Before Hiring a Roofer”
Use Canva or similar tools

Email newsletter:

Send a summary of the post to your email list
Add a personal note or additional insight not in the original

Google Business post:

Share a shortened version on your GBP
Include a call-to-action

Week 4: Engagement and Evergreen

FAQ post:

“You asked, we answered: [Common question from the blog post]”

Myth-busting post:

“Myth: The most expensive contractor is always the best.” “Reality: Price doesn’t always equal quality. Here’s what to look for instead…”

Throwback/reminder:

“In case you missed it: We published a guide on everything you need to know before hiring a roofer. Perfect if you’re planning a roof project this spring.”

The Content Multiplication Math

From one blog post, you’ve created:

4-5 social media text posts
2-3 expanded point posts
1 video
1 infographic
1 email newsletter
1 Google Business post
2-3 engagement posts

That’s 12-15 pieces of content from one blog post.

Make This Sustainable

Here’s how to build this into your routine:

Write one substantial blog post per month (or every two weeks if you can)
Immediately plan your repurposing while the content is fresh
Schedule posts in advance using tools like Buffer, Hootsuite, or Meta Business Suite
Keep a swipe file of your evergreen content to reshare periodically

What Makes a Good Blog Post for Repurposing?

Not every blog post works equally well for this. The best pillar content:

Answers questions your customers frequently ask
Contains multiple distinct points or tips
Isn’t time-sensitive (evergreen content)
Demonstrates your expertise
Can be broken into smaller, standalone insights

Stop the Content Treadmill

You don’t need to be a content machine to have a strong marketing presence. You need to be strategic about maximizing what you create.

One great blog post, thoughtfully repurposed, beats a dozen mediocre social posts created in a rush.

Need help creating a content strategy that works for your business? Learn more about our content marketing services or let’s talk.